Introduction
Have you ever wondered why you need a B2B eCommerce platform? Is it the success of many B2B industries' digital journeys that draws you down this path, or do you truly want to grow your business?
Whatever your response, b2b businesses do require a B2B eCommerce platform. An eCommerce platform is essential for B2B businesses. The solution, which integrates with ERP, makes it simple to sell products online.
Many B2B companies are realizing that an eCommerce platform is an important tool for selling products online and staying competitive. B2B professionals understand the importance of focusing on the customer experience.
Here are a few factors to consider while choosing a B2B platform:
Customer Experience
Because most customers place online orders using different devices, a responsive platform is critical for providing the same experience across all devices. A responsive website design makes it simple to browse, buy, and complete transactions on a mobile device, desktop computer, or tablet.
Simple Checkout Process
Customers should be able to easily see all cart data during the checkout process. Pricing and discount information should be easily accessible, and the platform should not mislead customers. Because many customers will abandon their cart if the checkout process requires them to sign up for an account, your checkout process should allow them to complete transactions without having to sign up for an account to complete their transaction.
Social Media
Social media allows you to broaden your company's reach and encourage more customers to look at the products on your website. Furthermore, social media is a quick communication network that can be used by your customer service team to respond to inquiries quickly and easily.
Pricing
B2B companies should prioritize a platform that offers customer-specific pricing. In contrast to B2C, product prices will vary depending on the customer group and the number of orders for specific items.
Regular customers should be treated better than one-time customers. Setting up customer-specific or special pricing aids in increasing customer loyalty. Special pricing options such as bulk, role-based, or group pricing are advantageous in an eCommerce platform.
Various Payment Options
With recursive or subscription payment models, B2B businesses frequently have larger orders. Customers will be able to split the order amount with multiple credit cards or ACH accounts, allowing them to split the larger amount and keep the subscription on different payment methods.
Security
PCI compliance is required for any B2B platform, as all customers are concerned about the security of their credit card information and confidential data.
The responsibilities differ depending on the platform you choose. Customers must have all necessary PCI security information and understand how security will work within a specific platform.
Relationships with Customers
B2B customers invest a significant amount of time in developing customer relationships. These connections frequently result in the negotiation of personalized product offerings and pricing structures.
An ERP that is integrated with eCommerce provides solutions for developing B2B customer relationships in an online store. Having a CRM integrated with your ERP allows you to access all of your customer data from a single platform.
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