Introduction
When a company embarks on a #digitaltransformation, the goal is often to improve efficiencies in important business operations while simultaneously gaining a high level of visibility into those processes.
Investing in technology such as enterprise resource planning (#ERP) software and customer relationship management (#CRM) software allows for greater control and visibility in #B2B #eCommerce, and they operate best when used in tandem. This is why #ERP and #CRM integration is on many IT professionals', line-of-business managers, and executive-level stakeholders' minds.
Can Your CRM be Integrated with Your ERP?
In short, yes.
With a CRM handling customer interactions on the front end and an ERP managing business processes on the back end, it's critical to integrate the two systems using an application integration method to ensure you have an accurate view of customer information once an order has been placed, including purchase history, shipping and billing data, and other financial information and supply chain management tools.
The Definition of ERP and CRM Integration
ERP and CRM integration refers to the process of linking and synchronizing your ERP software with your CRM. The goal of ERP and CRM integration is to ensure that information is communicated across both systems in an automated and consistent manner, resulting in a single source of truth.
An example of ERP and CRM integration can be seen below. SAP (#ERP) and Salesforce (#CRM) are able to seamlessly pass data between each other.
Five ERP and CRM Integration Advantages for B2B eCommerce
#ERP and #CRM both provide several advantages to businesses on their own. It’s those enterprises that manage to successfully integrate both via a cloud application integration platform that truly capitalizes on all that each has to offer.
Here are a few advantages for any organization that creates ERP-CRM integration architecture:
Gain Complete Customer Views
Improve Efficiency
Eliminate Data Duplication
Promote Employee Collaboration
Achieve Quicker Sales Approvals
How to Create a Successful ERP, CRM Integration Strategy for B2B eCommerce?
A centralized, unified platform supports all integration patterns required in your business ecosystem, including enterprise #B2B integration, application integration, #SaaS integration, and big data integration, as well as the different #EDI and non-EDI data formats on which those patterns rely. It is the foundation of any effective #ERP integration plan.
With integration connectors for #ERPs such as #NetSuite and #Oracle, to #eCommerce applications such as #Amazon and #Magento, and everything in between, your business can seamlessly connect and integrate with the applications it requires to grow, evolve, and serve its customers at the level they deserve.
Conclusion
Success in today's modern environment, whether #B2B or #B2C, is dependent on a business strategy that allows you to be where your clients are, provide them with flexibility throughout the purchasing experience, and provide them with the high-quality care they expect. As a result, #eCommerce (and the technology and integrations that support it) must play a significant role in your present and future #B2B strategy.
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