Introduction
Business-to-business(#B2B) eCommerce is a significant sales channel in internet commerce. Changes in buying behavior as a result of the epidemic will boost adoption well beyond 2021. Before beginning their adventure with online commerce, every business owner should comprehend the many sorts of #b2becommerce.
Types of B2B eCommerce
If you're new to B2B eCommerce, you'll most likely fall into one of the three categories listed below. Each has advantages and disadvantages, and many businesses operate in numerous categories at the same time.
SUPPLIER-ORIENTED
This strategy is common for B2B sellers with a large number of buyers but few suppliers. To meet demand and sell at scale, businesses may frequently join supplier directories or set up an online sales platform. Suppliers using this model control pricing and the customer experience, which helps build long-term relationships with B2B buyers.
BUYER-ORIENTED
Buyer-oriented marketplaces exist in areas where there are more buyers than sellers. In this instance, buyers have their own internet markets. They invite suppliers and manufacturers to display their wares and receive bids from various merchants.
If you're a wholesale supplier, these B2B marketplaces can help you display your items to buyers and retailers while requiring less marketing effort.
INTERMEDIARY-ORIENTED
A third party matches buyers and vendors in the intermediary-oriented economy. Because the middleman owns the product catalogs and information, you must adhere to certain standards. It also has control over the buyer's orders, contact information, and relationship.
#B2Becommerce sites such as #AmazonBusiness, #Alibaba, #AliExpress, #Rakuten, or #TradeKey are examples of intermediary-oriented markets, often known as "horizontal marketplaces."
Conclusion
All the #B2B business models have their own set of advantages and disadvantages, however, putting them on a digital media platform eliminates the primary pain points and opens up tremendous growth prospects
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