Introduction
#B2Becommerce, one of the fastest expanding marketplaces, has radically revolutionized the way B2B firms operate.
The technology revolution has given birth to numerous ways of hosting a site, but thinking of #B2Becommerce as just another sales channel is a beginner's mistake. Before implementing a technology suite, an executive must consider a plethora of issues.
Selecting the Right Technology Suite for Your B2B E-commerce
Let’s take a look at some of these factors that are key to the development of your online presence.
Powerful B2B eCommerce Website - The first technology needed to run a #B2B eCommerce firm is, of course, a #B2BeCommerce platform. However, your primary focus should be on developing a powerful platform that is scalable and fits your company objectives. While in-house solutions provide greater control over your data and backup, they are significantly more expensive than using #cloud-based software. Cloud-based software offers more features with easier adoption and implementation. It is no surprise that cloud-based platforms are being preferred overwhelmingly in the market.
Integration- #B2Becommerce is a big success because of its integration with diverse applications that serve different objectives. Integration with your cloud-based platform can simplify and implement Customer Relationship Management (#CRM), order management, Enterprise Resource Planning (#ERP), product information management (#PIM), and pricing engines.
Business Intelligence (BI) Software A business intelligence (#BI) tool is software that delivers an accurate image of your company based on factual data. This software provides a user-friendly look into your business. The data is provided to users in the form of reports, charts, and/or graphs to help them understand and plan future business plans.
AI-Powered ChatBots - Having an #AI-powered chatbot will assist you in responding to client inquiries. Most importantly, because a chatbot is active 24/7, your consumers will never have the impression that their questions are going unanswered.
Payment Gateways - You may enable your customers to meet their payment commitments in a secure manner by integrating several payment channels with your B2B platform. Having different payment methods and secure #gateways integrated with your B2B platform can help your consumers make purchasing decisions.
Omnichannel Personalization - Your #B2B company must provide a personalized customer experience to clients and potential consumers throughout their purchasing cycle. An omnichannel platform that provides a completely tailored experience to customers across all channels and touchpoints is required for this. This function can assist you in integrating your company's various channels, such as #marketing and sales, as well as your communication #channels. This will allow you to generate more leads, better serve your consumers, and, as a result, help you retain them.
Business Case -Creating a business model will help you determine which platform to employ. This model should include hard data such as site traffic, order value, and order conversion rate, as well as soft data such as subjective assumptions about your firm.
Conclusion
The technologies discussed above are great for running a #B2BeCommerce firm, and they also aid in the development of strategies that can lead to increased revenue and profitability.
So, if you were running a #B2BeCommerce business and were confused about what technologies you should adopt to help you build lucrative #B2B strategies, then these technologies are for you!
To receive notifications of new #posts, please subscribe to my blog and follow Ram Sekhar Repaka on Linkedin.
Comments