Introduction
Product pages, whether #B2B or #B2C, are important to the success of an #eCommerce site. Customers must have sufficient information to make an informed purchasing decision. The product page, often known as the product-detail page, is where users decide whether or not to purchase something. The page must have thorough product information, teaching and enlightening the consumer about the product in an easy-to-understand manner.
Product Page Guidelines for B2B Ecommerce
Here are some guidelines for the Product pages:
What to Include on Product Pages?
The product page is a workhorse with many obligations and tasks to accomplish, such as responding to customer inquiries and preparing shoppers to purchase. As a result, it's critical that websites and apps understand it correctly. We recognized the following features of well-designed product pages as must-haves and nice-to-haves.
Must Have
Descriptive product name
Recognizable image(s)
Enlarged view of the image(s)
Price, including any additional product-specific charges
Clear product options, such as color and size, and a way to select them
Product availability
The clear way to add an item to the cart, and clear feedback when it has been added
Concise and informative product description
Nice to Have
Customer or expert ratings or reviews, sortable or filterable by rating
Additional product images (rotated or detailed views, animated images of the product in use)
Product videos
Zoom or pan functionality on product images
Related product recommendations
Wishlist or registry tools
Use Images and/or Videos To Answer Questions
Product images shape users' expectations about the products they choose and purchase. Images and videos should be used in conjunction with the description to provide a comprehensive knowledge of the product. Users valued sites that provided various or animated views, such as rotated images, details, larger photographs, and images of the object in use or context.
Assist Users in Comparing Products
Users routinely compared things on a website and expected to see the same information about each item. It was critical to have consistent information regarding comparable products. The way information was displayed had an impact on how easy it was to compare things.
Conclusion
Product pages are where customers look to see if a product is right for them. Ecommerce companies must first undertake research to understand the types of inquiries clients have about their items in order to be successful. Designers should utilize descriptions and photos to assist users to compare products and begin the purchase process as soon and easily as feasible.
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