Introduction
#Productconfigurators enable customization and assist #B2Becommerce enterprises in determining which products are feasible to build.
A decent product configurator can mean the difference between getting orders right and having costly production problems.
But first, let’s understand what a product configurator is.
What Are Product Configurators?
A #productconfigurator can be defined as a software-based expert system that supports the user in creating product specifications by restricting how the user chooses various specifications.
Manufacturers usually use this type of software.
Typically, the product configuration is an interactive process.
So how does this process work?
Product configurators use product rules that need user input from start to finish.
The user chooses a feature validated via a configuration rules engine before allowing the user to select the remaining elements on their product.
Do Product Configurators Make Sense in B2B Ecommerce?
Product configurators are very beneficial to manufacture companies.
But the question is if product configurators are required for #B2BEcommerce businesses.
The short answer is YES.
Every brand should emphasize its customer touchpoints—any time a potential or current consumer comes into contact with the brand—before, during, or after they make a purchase.
In reality, #B2B customers expect organizations to provide a seamless experience that includes both human and digital interaction.
The reality is that #B2B customers expect companies to deliver a seamless experience with both human and digital touchpoints. Therefore, It makes sense in the long term for #B2BeCommerce players to embrace #productconfigurators.
Types of Visual Product Configurators—Which One is Right for Your Business?
Visual #productconfigurators assist your customers in better understanding what they are ordering.
They are also beneficial in terms of product customization.
Static 2D Visuals - 2D product configurators show a flat image that doesn’t move. This means that buyers will be unable to get a good look at the image from different angles.
Interactive 3D Visuals - Responsive design is used in these visual product configurators. Buyers can thus rotate a three-dimensional depiction of the object to obtain a 360° perspective.
Augmented Reality (AR) - Augmented reality (#AR) superimposes digital content and information on the physical world, making it appear as if they are physically present with you, in your own place.
Product configurators of various forms are useful in many contexts.
Benefits of Product Configurators for B2B Ecommerce
Highly Capable Digital Sales Consultant
Fewer Returns
Shorten Sales Cycle
Higher Conversion Rates
Quick and Easy to Use
Conclusion
The needs of B2B Ecommerce players are changing. Product configurators are a great way to meet the needs of B2B Ecommerce players, especially in the manufacturing sector.
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