The government recently launched the pilot phase of the Open Network for Digital Commerce (ONDC) with the goal of "democratizing" the country's rapidly growing digital e-commerce space, which is currently dominated by two U.S.-based firms — #Amazon and #Walmart.
What is ONDC?
#ONDC is a government-backed platform that aims to democratize #eCommerce by shifting it away from a platform-centric model and toward an open network for buying and selling goods and services.
A buyer registered on one participating #eCommerce site (for example, #Amazon) may purchase goods from a seller on another participating #eCommerce site under #ONDC (for example, #Flipkart).
Buyers and sellers must currently use the same app for a transaction that takes place on the same platform. For example, a buyer must go to Amazon to purchase a product from an Amazon seller.
The concept of an open network extends beyond the retail sector to any digital commerce domain, including wholesale, mobility, food delivery, logistics, travel, urban services, etc.
The #ONDC seeks to promote open networks built on open-sourced methodologies, open specifications, and open network protocols that are platform-independent.
The implementation of #ONDC, which is expected to be similar to the Unified Payments Interface (#UPI), could bring various operational aspects implemented by #eCommerce platforms to the same level.
The Quality Council of India has been tasked with integrating #eCommerce platforms via a network based on open-source technology.
Benefits:
The #ONDC will standardize operations such as #cataloging, #inventorymanagement, #ordermanagement, and #orderfulfilment, making it simpler and easier for small businesses to be discovered and conduct business over the network.
Potential Issues:
Experts have identified some likely potential issues, such as obtaining a sufficient number of #eCommerce platforms to sign up, as well as issues with customer service, logistics, and payment integration.
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