Introduction
Like many #manufacturers, you may be wondering how critical it is for businesses like yours to develop...or perhaps expand...their digital commerce skills. According to data and research in Digital Commerce 360s 2022 Manufacturing Report, manufacturers increased their combined digital sales by 12.9% to $4.104 trillion in 2021 from $3.634 trillion in 2020.
The Current State of B2B eCommerce for Manufacturers
#Manufacturing organizations are under increasing pressure to decrease costs, increase profitability, and, perhaps most critically, improve the customer experience. As the end of 2020 approached, many people were wondering how they would do it. "Disruption is driving digital change in the industrial business," according to #Gartner.
As the year 2020 progressed, it became evident that business would not be conducted as usual. Demand in specialized markets has expanded, necessitating increasing investment in digital channels and the search for new ways to serve customers and market demand.
Benefits
There are numerous advantages to utilizing digital or #b2beCommerce for your manufacturing company.
Grow Your Sales / Reach New Markets: Digital marketing allows manufacturing companies to more quickly grow, but also easily reach markets previously unavailable.
Improve Repeat Business: Companies can use a digital commerce system to make the reordering process considerably easier for customers. Customers value convenience.
Deploy Direct Sales Staff Differently: A digital system relieves part of the strain on direct sales personnel, allowing them to focus on other tasks.
Sell Complementary Products: When employing digital marketing, you may identify patterns in consumer orders more readily. This information can then be used to combine product offerings for others.
How to Get Started
Before you fully dive into searching for your new eCommerce strategy, you’ll need to first think about a few key points.
Start with existing problems or challenges: Are there already challenges in your manufacturing process? You’ll need to start there. Make sure you acknowledge those challenges and make sure any eCommerce solution you choose can address those first.
Address your company's ongoing requirements: Then, address the ongoing, everyday needs of your business. What’s working for you? What do you want to keep the same? Again, make sure any B2B eCommerce solution you consider can handle the transition.
Think about future needs: Make an effort to consider the future. What do you want your company to be in a year? After five years? Make certain that any B2B eCommerce for manufacturers solution can grow with you in the future. Think flexibility.
Recruit the team: Finally, ensure that all departments are participating. Pay attention to their wants and suggestions. After all, you want everyone on the same page for your eCommerce for manufacturers' storefronts to be a success.
Statistics about Manufactures growth
Conclusion
Remember that your #manufacturing company is, well, yours. As a result, ensure that any solution you choose may be modified and/or reconfigured as your needs evolve. Although key parts of a digital commerce solution are the same for all companies—technology, processing, data, and security—there is no 'one approach' for each #manufacturer.
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