Introduction
Digital transformation is not a new concept. Although industries in several sectors were already undergoing #digital change, the pandemic expedited the process. Along with other #industries, post-pandemic digital transformation in the #eCommerce and #retail sectors has accelerated by 70%.
In other words, businesses that keep up with the digital transition will undoubtedly contribute more to the economy.
How is digital transformation transforming the eCommerce industry?
#Digitaltransformation is the process of revitalizing old processes by using new technologies. In the #retail industry, this involves online ordering, contactless payments and ordering, self-checkout, cost optimization, product customization, and many other things.
Here are some of the ways in which #digitaltransformation is transforming the #eCommerce industry:
Augmented reality to aid in decision-making
Augmented reality is a technology that allows people to see a product in its appropriate location. For example, #IKEA, a renowned furniture shop, allows you to use augmented reality to select a piece of furniture and see how it would fit into your home and style.
Algorithmic marketing
This function aids in the optimization of the store's inventory depending on the demands of the area, as well as the determination of price and marketing strategies. Algorithmic sales make it simple to properly plan operational expenditures, logistical obstacles, and inventory management to match the needs of the consumer.
Contactless shopping
Because of the pandemic, shops have been pushed to give a contactless experience. This has brought up the need of providing a personalized online experience to the customers reflecting commitment towards the end user, thus providing a fulfilling #customerexperience.
Personalized recommendations
Artificial intelligence (#AI) has improved eCommerce procedures. Understanding customer behavior, decisions, and preferences, and then recommending products, offers a strong sense of customization.
Better insights into customer behavior
For the #digitaltransformation strategy, data is a goldmine. Obtaining a better understanding of client behavior can be mined further to obtain minute details. Identifying the best-selling product, the marketing campaign with the highest ROI, and so on.
Conclusion
#Digital transformation is a continuous process, particularly in the #eCommerce industry. To strategically develop their #eCommerce business, #eCommerce enterprises must stay up to current on new trends, client expectations, and habits.
With digital transformation in #eCommerce, most of the #B2B #eCommerce websites are focusing now on providing an intuitive, modern, and unique customer experience.
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