Introduction
The demand for new and improved shopping experiences has increased in recent years. Customer attitudes toward e-commerce have shifted dramatically. Generation Z and Millennials, in particular, want to interact with your products digitally before visiting your store.
AR and VR technologies immerse consumers in a digital world where they can quickly find products and try them on before making a purchase. These innovative technologies completely alter the customer experience, converting a prospect into a buyer.
So Why Does It Matter?
👉 Helps to stand out by boosting brand awareness
When you have something unique to offer, a user will return. Augmented Reality does an excellent job of leaving the user wanting more and more. Finally, a user recalls the eCommerce website that provides advanced AR & VR features for clients to experiment with.
👉 Increased client engagement improves conversion
Users can now stay on a website or app for longer periods of time thanks to advances in technology. When a user begins experimenting with AR or VR products, he or she becomes completely immersed in them. Consumers develop a more intimate relationship with products that they can try on their own. It automatically increases client engagement and increases the platform's conversion rate.
👉 Try-before-you-buy: Bridges Digital & Physical Gap
The try-before-you-buy option assists users in making an informed decision. It has significantly bridged the gap that existed between the digital and physical worlds. Virtual try-on are becoming increasingly popular in clothing and shoe stores. As buyers make more informed decisions, the technology has helped eCommerce platforms face fewer returns from clients due to disappointments.
👉 VR for Houses and Apartments
VR technology will be critical in democratizing the real estate industry. It allows prospective home or apartment buyers to take a virtual tour of the property. Softengi's real estate app is the best example.
👉 Holds the future of eCommerce
There may be numerous other technologies that we will encounter in the coming years, but for the time being, AR and VR appear to hold the future of eCommerce. There may be numerous other technologies that we will encounter in the coming years, but for the time being, AR and VR appear to hold the future of eCommerce.
Successful Case Studies of AR/VR in the Ecommerce Industry
Conclusion
Needless to say, investing in #AR and #VR is now one of the most reliable ways for your e-commerce business to attract new customers, increase sales, reduce product returns, and build customer loyalty.
Are you already using these technologies in your e-commerce business, or do you intend to use them in the future? I'd love to hear your thoughts.
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