Introduction
The sector of #B2BeCommerce deals with transactions between manufacturers and wholesalers or wholesalers and retailers, so #SMEs in this domain may have a different audience to home in on.
Supplier-oriented businesses thrive in sectors where a large number of suppliers sell their products or services to a small number of consumers. Such ventures push suppliers to join their directories in order to reach the greatest number of buyers. Buyer-oriented businesses thrive in market conditions where there is an excess of demand over supply, allowing manufacturers to accept bids from sellers. #B2B initiatives with an intermediary focus serve as a third-party venue for matching merchants and buyers.
In this #post, I'd like to discuss some of the process or workflow challenges that #SMEs experience in #B2BeCommerce.
Workflow Challenges B2B eCommerce SMEs Face
Basically, there are two obstacles that impede the growth of small and medium businesses in this realm.
Limited Scaling
Because the number of businesses is clearly smaller than the number of individual consumers, the clientele in the B2B domain is more limited than in the B2C domain. And, even if everything is done correctly, the fewer clients a company has, the slower its growth rate is.
Slow Customer Base Expansion
Reaching out to new customers is another issue in B2B eCommerce. First of all, coming to the range of vision of potential clients takes quite a time. Even if you are successful, you will have to handle the full logistics cycle on your own, which is a difficult task for small businesses. Finally, money is always an issue for cash-strapped companies, who find support and service costs too expensive.
How To Promote Your B2B eCommerce SMB
There are several eCommerce platforms available to help SMBs advertise B2B eCommerce:
Upgrade you Site
Employ alternative sales channels
Leverage B2B marketplaces
Conclusion
It is critical to determine which platforms are appropriate for small and medium-sized enterprises (#SMEs). Small and medium-sized enterprises (SMEs) can grow their businesses by modernizing their websites or leveraging existing B2B marketplaces.
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