Ecommerce SEO: How Online Stores Can Drive Organic Traffic

Introduction

Search engine optimization(#SEO) is low-hanging fruit for #ecommerce websites. Despite the fact that #SEO has one of the highest #ROI of any #ecommerce marketing campaign, many online stores are put together with little to no consideration of search engines.

Many rely on social media or paid ads which can be great for companies but typically require a constant effort and stream of income. On the other hand, SEO primarily requires effort upfront — once you rank, you can practically make sales on autopilot with no recurring expense.

With this in mind, understanding SEO best practices can help transform and unlock your eCommerce business.

SEO best practices for B2B brands

Most companies struggle to drive organic traffic to their sites, it's because either they don't know how to generate traffic or they lack SEO strategies.

Here are the best practices we should look into:

1. Create Search-Relevant Landing Pages

2. Keep Your Content Up-To-Date

3. Create A Glossary or Definition-Centric Landing Pages

4. Conduct Keyword Research Using ACTUAL Google

5. Optimize Your Titles & H1s/H2s With Relevant Language

6. Keep URLs Short & Keyword-Rich

7. Include Insightful Descriptions On B2B Ecommerce Product Pages

8. Create Blog Posts & Link To Relevant Landing Pages

9. Develop Lists Of Resources Your Buyers Would Want

Conclusion

There are many ways to get traffic, from social media to paid ads and email. However, search traffic is the only one that’s reliable, free, self-sufficient, and relatively easy to get.

If you want your site to garner significant traffic and receive the visitors you expect, learning the ins and outs of #eCommerce #SEO strategies can transform your business.

I appreciate you reading my #post and visiting my #blog.

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