B2B Ecommerce Technology Stack - All Business Leaders Must Know

For companies that sell to other businesses, the shift to digital-first customer transactions has been underway for some time. Adoption of #B2B #eCommerce technology is required for all #B2B companies in order to provide robust, secure, and seamless digital customer experiences (#CX), and it is critical for #B2B seller success.

To provide a seamless #B2B #eCommerce experience to your customers while lowering costs, you must use various #technologies to improve customer experience and increase sales. As a result, all #business #leaders must become acquainted with the key software that comprises a strong #B2B #eCommerce technology stack.

There is no one-size-fits-all blueprint for building a #B2B #eCommerce tech stack in the #B2B landscape. Certain aspects of online #product and #service sales, such as content management and data security, are non-negotiable. Applications and software platforms designed specifically for those processes should be included in a #B2B technology stack.

The apps listed below are some #B2B #eCommerce apps that every business leader should be familiar with and have in their tech stack.

Content Management System (#CMS)
Enterprise Resource Planning (#ERP)
Customer Relationship Management (#CRM)
Product Information Management (#PIM)
Digital Asset Management (#DAM)
Analytics
Business Intelligence (#BI)
Marketing Automation
Search Engine Optimization (#SEO)
Sales Engagement
Surveys of Sales Engagement and Qualitative Research
Heatmapping and User Behavior
Robust B2B eCommerce platform (if your company does not want to build its own eCommerce site).
Punchout Catalogs
Third-Party Logistics Integration(3PL)