Introduction
#B2BeCommerce customers nowadays want quick, simple, and enjoyable shopping experiences. Because you are asking people to spend money on your website, if they encounter even a tiny problem, they will most likely leave, which means you will lose money.
To guarantee that your online store provides the most unconstrained browsing experience possible, educate yourself on the most prevalent #B2BeCommerce #painpoints encountered by many online business owners.
B2B eCommerce Pain Points that Kill Conversion
(Fix Them ASAP!)
Pain Point #1: You’re on the Wrong eCommerce Platform
If cost is your primary consideration when selecting an #eCommerce platform, keep in mind that the most affordable choice is almost always the most restrictive and difficult to maintain and develop over time. Change your focus from cost to lifespan, customization and scalability, and overall user experience.
Questions to Keep in Mind to Address this Pain Point: How big is your company? What are your shipping and fulfillment requirements? What plans do you have to expand? These are important items to discuss with your developers or consultants. They will be able to ultimately guide you to the platform that best fits your business needs.
Pain Point #2: Poor On-Site Product Search
Today's #B2BeCommerce customers expect businesses to anticipate their needs and make it simple for them to purchase across multiple devices and platforms. Customers should not be forced to use limited product navigation. Because no two consumers buy the same way, allow your clients to search by as many parameters as possible, such as part number, manufacturer or brand name, category, and so on.
Pain Point #3: Not Enough Product Information
Lack of content about the product or service is one of the most frustrating problems that buyers face. They may abandon their cart if they cannot find it on your website.
Buyers expect:
Short, benefit-driven product descriptions
Images of the product or service that are relevant and of excellent quality
Videos that give them a deeper look
Pain Point #4: Slow Page Speed
Slow loading times are aggravating. Conversions are killed by frustration. Attention spans in #B2B eCommerce are measured in milliseconds. You've worked hard to rank on Google's first page, and customers are appreciating your efforts with clicks. However, if your content takes too long to load, they will go.
Improve the speed of your website. People enjoy faster load times, which leads to more conversions.
Pain Point #5: Faster checkout
A bad check-out experience might lead to an overabundance of carts. Most business-to-business purchasers like a straightforward check-out procedure, notably an autofill option for the address and a simple selection option for shipping and payment.
Progress is visible on a single-page checkout, but if you have numerous pages, display an indicator bar to the right customers. to customers. Also, more business buyers are using mobiles, so responsive checkouts on mobile devices help more purchases or conversions.
Paint Point #6: Hidden Fees & Expensive Shipping
Buyers dislike hidden costs, as well as shipping and handling expenses. Before the final checkout, be clear about shipping and other fees. If you must charge for shipping, ensure sure the cost is included in the pricing before requesting credit card information. Because B2B is a volume and value-based business, you can provide free shipping and handling to repeat customers.
Pain Point #7: Inattentive Customer Service
Today's purchasers or consumers want to know they can rely on you. They will talk about it if they believe you have done all possible to resolve their issues. A poor user experience on your website does not automatically imply a lost consumer. A lack of money or motivation to fix the problem most emphatically does. Customers will appreciate it when a company goes out of its way to make things right, and the greatest part is that it will tell others about it.
Here are 4 simple ways to take your customer service to the next level.
Free shipping, free returns
Live customer service representatives (not chatbots)
24/7 support (AI Chatbots)
Perks (coupons, freebies, etc.) for shopping with you
Conclusion
Remember to keep an eye on your Google Analytics. Where are users having difficulty or leaving your site in large numbers? Understanding consumer traffic and behavior allows you to improve their shopping experience - and thus your revenue!
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