Digital Commerce for B2B Business
Become an expert in B2B Ecommerce Implementation & Operations
About the Course
The course Digital Commerce for B2B Business explores in great detail all aspects of B2B commerce implementation. It empowers you with digital commerce skills, knowledge of best B2B practices, and approaches to selling products or services online to other businesses. It teaches how to create a customer experience optimized for productivity that supports online sales of complex products and services.
Learning time 5 hours
40 Interactive Exercises in Miro to apply new knowledge to your implementation
Course Curriculum
Introduction
●How B2B E-Commerce is different from B2C ● Ecommerce Challenges facing B2B Companies ● Digital Commerce Canvas for B2B Business ● Understanding different types of B2B Merchants
Exercise
The course includes 40 exercises distributed across 11 sections ● Assignments help to make essential Ecommerce Implementation decisions ● Learners work in an interactive and collaborative way using a Miro board template or a PDF
B2B Customers
●B2B Customer is a business, not an individual ● Defining organization structure, user roles, and permissions ● B2B Buyers Personas ● Customer Registration and Authentication. ● Creating customer-centric business ● Customer segmentation in B2B ● Credit checks ● Customer data and personalization
Channels In Digital Commerce
Products and Catalog
Merchandising
● Omnichannel in B2B ● Online stores ● Inhouse sales force and Ecommerce. ● Selling on 3rd party marketplaces. ● Things Commerce (IoT) ● Distributors & resellers ● Punch-out ● EDI ● Addressing channel conflict
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Physical products and services ● Defining B2B catalog’s taxonomy ● Product Variants ● Product Options ● Selling subscriptions ● Packaging and measurement units ● Configurable Products, CPQ and guided selling
● Merchandising in B2B ● Product relations ● Labeling ● up/cross-sell ● Bundles
● Configurable Bundles ● Searchandising ● Dynamic Merchandising & Personalization ● Alternative & discontinued products
Product Discovery
● Categories & filters ● Product search ● Categories trees ● Filters and faced navigation ● Synonyms, typos, semantic search ● Advanced search systems ● Helping Customers to Choose the Right Product ● SEO ● Publishing marketing and technical product information ● Search by customer-specific SKUs ● Product discovery on mobile
Prices
● Price dimensions ● Regular and Sales prices ● Net & Gross Prices ● Volume and Tiered Prices ● Customer Specific pre-negotiated prices ● Recurring and per-usage prices ● Price visibility in B2B ● Retrieving management ● Pricing custom-built products ● Using price lists
Promotions
● B2B Promotion strategies ● Cart promotions rules and calculations ● Coupons ● Loyalty programs for B2B ● Restricting promotion visibility
Shopping Cart Optimized for Productivity and Collaboration
Checkout
B2B Payment Methods
● Bulk add to cart ● Multiple and shared carts ● Cart notes ● Shopping lists ● Reordering ● Search by SKU ● Cart calculation and validation ● Cart abandonment ● Request for Quote (RfQ)
● Checkout flow in B2B ● Most common checkout mistakes ● Split shipment ● Mobile checkout
● Credit cards ● Paying by bank transfer ● Paying by Wire ● Invoices ● Checks ● Mobile payment ● Payment methods’ availability ● Selecting payment provider ● Collecting requiring payments ● Modern digital payments platforms for B2B
Order Management & Fulfillment
● B2B Order processing flow ● Order Confirmation and status updates ● My orders and self-service ● Order modifications ● Cancelation & Returns ● Dropshipping ● Order fulfillment for services ● Systems to use for order management ● Integration with ERP & OMS & WMS ● Order management and punchout
Who is this training for?
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Business and Technology Leaders
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Members of the Digital Transformation team
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Business analysts and product managers
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Developers working in Ecommerce
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Ecommerce Managers
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Ecommerce Marketing Managers
About
Michael Vax
He is an Ecommerce industry veteran and this training was created by him. For many years, Michael has led the development and implementations for global Ecommerce platforms such as SAP Hybris, Spryker Systems, and Elastic Path.That experience gave him a unique insider view of how Ecommerce has evolved from a niche industry for online retailers to a cornerstone of every modern business.Courses are based on our extensive library of ecommerce knowledge and proven best practices from different industries and businesses.20+ years of leadership experience across the Digital Commerce landscape. An executive who led the development of enterprise Ecommerce platforms at Hybris, Spryker, and Elasticpath, and helped many customers innovate and move their business online.